Quick Answer: How Does Coca Cola Influence Customer Behavior?

Why do consumers buy Coke?

For the most part, people buy Coca Cola because of the image that the brand of soda projects.

They feel that Coke is a product that is used by “cool” people or by people who are in some way admirable.

For this reason, they buy Coke when there are any number of other products that could quench their thirst just as well..

What affects consumer buying behavior?

Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. … Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.

Why is Coke bad for you?

Soda contains acids like phosphoric acid and carbonic acid. These acids create a highly acidic environment in your mouth, which makes your teeth vulnerable to decay. While the acids in soda can themselves cause damage, it is the combination with sugar that makes soda particularly harmful ( 55 , 56 ).

How did Coca Cola impact the world?

Coca Cola Changes The World! In 2011 they helped to recycle almost 150 million pounds of bottles and cans instead of going into landfills. Bottles and cans make up 94% of landfills! Coca Cola has also has changed the marketing business.

What Coke needs to satisfy?

They are physiological needs, safety needs, social needs, esteem needs and self-actualization needs. For Coca-Cola, understanding and satisfying consumers’ needs are the key factors that lead to success.

How do you influence consumer behavior?

1. Psychological Factorsi. Motivation. When a person is motivated enough, it influences the buying behaviour of the person. … ii. Perception. Consumer perception is a major factor that influences consumer behavior. … iii. Learning. … iv. Attitudes and Beliefs. … i. Family. … ii. Reference Groups. … iii. Roles and status. … i. Culture.More items…

What are the four major factors that influence consumer buyer behavior?

There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer.

What is meant by direct marketing?

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

How much does Coke spend on advertising 2019?

The company spent roughly $4.25 billion on global advertising in the 2019 fiscal year—a big chunk of which went to market Coke. This large budget allows Coca-Cola to gain a competitive advantage in several key areas.

How does Coca Cola communicate with customers?

Coca-cola needs to be in direct contact with its customers through verbal communication. The company, through its production centres, has many opportunities for its trained staff to talk to customers about all issues. Oral Communication: Oral communication is information spoken by mouth; the use of speech.

What is the marketing strategy of Coca Cola?

Its Cola is popular worldwide & is liked by people of all age group while the diet coke targets niche segment for people who are more health conscious. Coca Cola uses competitive positioning strategy to be way ahead of its competitors in the Non-alcoholic beverages market.

How does Coca Cola influence buyer Behaviour?

Along with the positive brand spirit expressed in its exposures, Coca-Cola delivers an active lifestyle and a perception of good life which are accessible for customers. The perception is enhanced by its repeated exposures over and over again through its ads in different ads, media, and places.

Does Coca Cola use an advertising agency?

Three years ago, Coca-Cola announced a shift in its marketing strategy that united all trademark Coke brands under the global campaign “Taste the Feeling.” At that time, Coca-Cola worked with four agencies on the global push, including Mercado-McCann, Santo, Sra. Rushmore and Oglivy & Mather.

How do you track consumer behavior?

Here are a few tools you can use to track digital consumer behavior in today’s marketing climate.Omnichannel Marketing. Digital marketing has many different touchpoints that can be reached by an interested consumer. … Google Surveys. … Google My Business.